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Justin LaRocque, CA
CEO & Founder | RCLF & ROC Advisors
A seasoned Chartered Accountant, Fractional CFO, and Top 40 Under 40 recipient, Justin has helped dozens of companies build clarity, structure, and momentum.
He’s led teams through $250M in cost transformations, guided a tech company to a successful exit, and helped countless business owners turn complex goals into simple, actionable plans.
Now, through ROC Advisors, Justin helps leaders and their teams cut through the noise, align their vision, and build plans that actually work.



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